PlayCTV connects brands and agencies to premium streaming audiences across the US, UK, Germany, France, and Canada — delivering CTV campaigns that drive real, measurable results.
Across premium CTV and OTT inventory in all five core markets
From programmatic reach to white-glove managed campaigns — every service built for streaming-first results.
Deliver unskippable 15–30s ads directly into premium streaming content across smart TVs, Roku, Fire TV, and Apple TV.
Extend reach beyond the big screen with OTT placements on mobile, tablet, and desktop streaming apps and platforms.
Household-level demographic, behavioral, and first-party data targeting that traditional broadcast can't match.
Real-time bidding across thousands of premium inventory sources — fully transparent, brand-safe, and fraud-filtered.
Cross-device attribution, household lift measurement, and live dashboards that tie every impression to real outcomes.
Pre-bid IVT filtering, curated publisher allow-lists, and category exclusions keep your brand adjacent to the right content.
Every step designed to reduce waste and maximise screen time with real buyers.
We map your ideal buyer against 300+ household-level signals — device type, streaming genre affinity, purchase intent, and geo.
Your ads run only on pre-vetted, premium OTT and CTV publishers. We lock in private marketplace deals and direct publisher relationships.
Submit your video creative and we handle VAST tagging, quality checks, and trafficking across all placements.
Real-time dashboards show completions, viewability, frequency, and cross-device lift. We optimise bids and creative weekly.
Live inventory in the world's most valuable streaming markets — each with dedicated publisher relationships built in-country.
We're not a reseller. PlayCTV operates its own direct publisher relationships, data partnerships, and measurement infrastructure.
No middlemen markup. We hold direct deals with 500+ premium CTV and OTT publishers, passing lower CPMs to every client.
We target at the household level using ACR data, purchase signals, and intent layers that broadcast TV simply cannot access.
CTV ads play full-screen, non-skippable. Combined with pre-bid IVT filtering, clients consistently see 96%+ viewability.
Every campaign gets a live performance dashboard. Track completions, frequency, CPM, and cross-device lift in real time.
Submit creative Monday, go live Wednesday. Our trafficking team handles all VAST tagging, QA, and publisher setup.
Flat management fee, no hidden technology tax. You see every publisher, every impression, every cost.
Tell us about your brand, budget, and target markets. Our team will put together a tailored CTV proposal within one business day.